Privacy Policy

Last Modified: April 12, 2021
Effective Date: April 12, 2021

The Shenandoah Valley Regional Airport Commission (referred to in this Privacy Policy as “SHD”, “we”, “us”, or “our”) respects your privacy and we are committed to protecting it through compliance with this Privacy Policy.

1. Introduction.

This Privacy Policy describes the types of information we may collect through your use of the SHD Website located at (together with any subdomains of, this “Site” or the “SHD Website”) and our practices for collecting, using, maintaining, protecting, and sharing that information. This Privacy Policy applies to all information that we collect through the SHD Website. This Privacy Policy does not apply to information that you provide to third parties or that we may collect from you or about you in other ways, including through e-mails you may send to us or through third parties.

2. Updates to Privacy Policy.

As technology changes and as our business grows and develops, we may modify this Privacy Policy from time to time. When we modify this Privacy Policy, we will give you notice by posting the amended Privacy Policy on the SHD Website. The amended Privacy Policy will include an effective date, and it will be effective on that date.

3. Children Under Age 13.

We are committed to protecting the privacy of children under the age of thirteen (13) years (each a “Child” and collectively, “Children”). The SHD Website is not designed for or marketed to Children, and we do not knowingly collect Personal Information (as defined below) from Children. If we learn we have collected or received Personal Information from a Child, we will delete that information. If you believe we might have any information from or about a Child, please contact us using any of the methods described at:

4. Definitions. As used in this Privacy Policy:


“Personal Information” means personally-identifiable information (information relating to an individual that can be used to identify, locate, or contact that individual, alone or when combined with other personal or identifying information), such as: name, home or physical address, e-mail address, phone number, or personal characteristics, or any other information about an individual that we collect through the SHD Website and maintain in personally identifiable form in combination with other personally-identifiable information.


“Non-Personal Information” means information or content other than Personal Information, including, for example, aggregated or anonymized information about our users and other information that does not identify any individual.

5. Types of Information Collected.


Visitor Information. We may automatically collect information about you when you use the SHD Website, such as the pages and other materials you access, the amount of data transferred, the links you click, the amount of time you spend interacting with each page, and other information about your interactions with the SHD Website, as well as certain standard information that your browser sends to every website that you visit, including your Internet Protocol (IP) address, operating environment (such as browser type and version, browser plugins installed, operating system version, regional and language settings, screen size and/or resolution, windows size, and page size), access dates and times, and referring websites. The SHD Website may use cookies, HTML5 local storage, web beacons, and other technologies for a variety of purposes, such as saving and retrieving information about you, your visit, and assisting in displaying relevant promotions and advertising to you. We may use such technologies to share non-Personal Information with third parties or to retrieve Non-Personal Information from third parties. At this time, the SHD Website does not respond to “Do Not Track” signals sent to us by your browser.


Google Analytics and Google Marketing Platform. We may, from time to time, use a tool called “Google Analytics” (including Google Analytics Demographics and Interest Reporting, Remarketing, Google Display Network Impression Reporting, and Google Marketing Platform (formerly DoubleClick) features) to collect information about your use of the SHD Website, which helps us provide content that is relevant to you and optimized for the devices that you use (such as smartphones and tablets). We respect and value your privacy, and we never combine the information collected through the use of Google Analytics with other personal data. We use the information we receive from Google Analytics only to improve our website and our content and marketing. Google’s use and sharing of information collected by Google Analytics about your visits to this Site is restricted by the Google Analytics Terms of Service (located at: and the Google Privacy Policy (located at: For more information about Google’s privacy practices, see: How Google uses data when you use our partners’ sites or apps (located at: You can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using Google’s Ad Settings tool ( As an added privacy measure, you can use the Google Analytics Opt-out Browser Add-on ( You can also opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Google Ad Settings (see:


Facebook Custom Audience Pixel. We may, from time to time, use a tool provided by Facebook called “Custom Audience Pixel” or “Facebook Pixel” to collect information about your use of the SHD Website, which helps us provide content that is relevant to you and optimized for the devices that you use (such as smartphones and tablets). We respect and value your privacy, and we never combine the information collected through the use of Custom Audience Pixel with Personal Information. We use the information we receive from Custom Audience Pixel only to improve the SHD Website and our content and marketing. Facebook’s use and sharing of information collected by Custom Audience Pixel about your visits to this site is governed by Facebook’s policies. For more information about Facebook’s privacy policies and practices, visit: or You can opt-out of Facebook’s interest-based ads by following the instructions from Facebook at: You may also use the following link to help you opt-out of remarketing pixels and technologies used by various companies:


Information You Provide. If you sign up for our newsletter, you may be prompted to provide your e-mail address, name, and other contact information. We will store and use such information only in accordance with this Privacy Policy.

6. Cookie Policy.

We may use cookies and other similar technologies, such as HTML5 local storage, to provide the SHD Website.


Cookies and Local Storage. Cookies are small text files placed onto your device when you visit and interact with the SHD Website. Local storage is a technology that allows a website or application to store information locally on your device. These technologies enable us to provide and enhance your experience using the SHD Website.


How We Uses Cookies and Local Storage. We use these technologies to provide the SHD Website to you and to analyze and improve the SHD Website. Our uses generally fall into one of the following categories:


Essential Processes and Security: To enable essential functions of the SHD Website, such as protecting your security, and helping us fight spam, and abuse.


Preferences: To remember information about your browser and your preferences.


Performance, Analytics, Research, and Marketing: To help us understand and measure how you use the SHD Website, to improve the SHD Website, and to provide relevant and targeted advertisements to you on the SHD Website and on other websites, which may include cookies associated with Google Analytics and the Google Marketing Platform. For more information, see: How Google uses data when you use our partners’ sites or apps (located at:


Blocking and Removing Cookies. We are committed to protecting your privacy, as described in this Privacy Policy. Most browsers allow you to modify your settings to accept or deny all cookies or to request your permission each time a website attempts to place a cookie on your device, and most browsers allow you to delete cookies that have already been placed on your device. However, the SHD Website will not function properly if you prevent it from placing cookies on your device.

7. Use of Non-Personal Information.

We may use Non-Personal Information (including, for example, aggregated information about our users or information that does not identify any individual) for any purposes whatsoever (including without limitation, advertising, marketing, enhancing, designing, or developing products and/or services, and research), and we may share Non-Personal Information with others, including our partners, affiliates, and our service providers.

8. Use of Personal Information.


We will only store and use your Personal Information as is reasonably necessary or appropriate in connection with your use of the SHD Website, including: (a) to contact you in connection with your use of the SHD Website, including to respond to your inquiries; (b) for authentication and identification purposes; (c) to enable us to provide the features of the SHD Website; (d) to provide you with information about SHD and our services and other information related to the Shenandoah Valley Airport, such as by sending you our newsletter if you subscribe to it; (e) to fulfill any other purpose for which you provide such information to us; (f) in any other way we may describe when you provide the information; (g) to carry out our obligations and enforce our rights; (h) to provide you with relevant advertising and promotions; and (i) to protect our networks, data, software, or business interests. You understand and agree that we may transfer, process, maintain, and store your Personal Information and other information in any country (or in multiple countries), including countries other than your country of residence or the country or countries where you use the SHD Website.


We are committed to protecting your privacy and we will not sell, lease, or disclose your Personal Information to any third party except as described in this Privacy Policy. We may use the information we have collected from you to enable us to display advertisements to our advertisers’ target audiences. As described in Section 9 below, we do not share Personal Information with our advertisers. However, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.


In addition to using and disclosing your Personal Information in the manner described above and elsewhere in this Privacy Policy, we may disclose your Personal Information:


to any person, entity, or organization which you consent for us to disclose your Personal Information to;


to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which Personal Information held by us about our users is among the assets transferred;


to any of our affiliates, our business partners, service providers, vendors, and agents who provide hosting services, technical support services, transaction processing services, marketing services, and as is necessary or appropriate in connection with the processing and fulfillment of your requests or the operation, maintenance, and support of the SHD Website;


to comply with any legal requirements, subpoenas, discovery requests, or court orders, to defend any legal or administrative proceedings, or as we believe in good faith is necessary to comply with any laws or legal requirements;


as we believe is necessary or appropriate in an emergency situation, including without limitation, to prevent criminal activity, personal injury, or property damage;


to law enforcement, financial institutions, or other appropriate authorities in connection with any investigation of suspected criminal or fraudulent activity by any person or entity; and


if we believe it is necessary or appropriate to protect the rights, property, or safety of SHD or our affiliates, our users, customers, or other third parties.

9. Opt-In Sharing Features.

We will not knowingly disclose your Personal Information to a third party if we know or have reason to believe that the third party will use your Personal Information for direct marketing purposes.

10. Security.

We have implemented measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure, including the use of TLS to encrypt information you send through the SHD Website. The safety and security of your information also depends on you. Unfortunately, the transmission of information via the Internet is not completely secure. Despite our measures to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to or through the SHD Website. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures of the SHD Website or of our service providers, agents, or other third parties.

11. Third Party Sites.

The SHD Website may contain links to other websites that are operated by third parties. Once you have clicked on a link connecting you to such third party website, you will leave the SHD Website and be taken to a website that we do not control. This Privacy Policy does not apply to any Personal Information (or other information) collected on a third party site. We recommend that you read the privacy policy of the third party site before providing any Personal Information on such third party site. We are not responsible for any use by any person or entity of any information that you may provide while accessing or using any websites or services provided by a third party.

12. Access to and Change of Personal Information.

You may contact us at any time to: (a) request the removal of the Personal Information you provided to us from our databases; and (b) update your Personal Information. However, certain information associated with your requests or correspondence with us may be retained permanently for accounting, legal, tax, and business reasons. When your Personal Information is updated or deleted, copies of such information may remain in our backups.

13. Contacting Us.

You may contact us with questions relating to this Privacy Policy by phone at 540-234-8304 or by sending us a message through the SHD Website at: You may also contact us by mail at: Shenandoah Valley Airport, P.O. Box 125, Weyers Cave, VA 24486.